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Reflex

Reflex

by Sudtipos
Individual Styles from $29.00
Complete family of 19 fonts: $79.00
Reflex Font Family was designed by Alejandro Paul and published by Sudtipos. Reflex contains 19 styles and family package options.

More about this family

About Reflex Font Family


Reflex update: Now in 18 styles and variable version.

Reflex was designed as an alternative to many overused types found on the packaging of pop culture products. Taking its inspiration from Bauhaus design roots, even in its heavy weights it maintains a soft aesthetic that can transparently convey a message of newness and understanding, as well as clarity and evenness.

The Reflex set comes with a wide range of linguistic support, at no extra charge, including characters for Central European, Cyrillic, Greek, Turkish and Baltic regions.

Designers: Alejandro Paul

Publisher: Sudtipos

Foundry: Sudtipos

Original Foundry: unknown

Design Owner: Sudtipos

MyFonts debut: Jun 11, 2003

Reflex

About Sudtipos

Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.” The Premium Foundry Page can be viewed Here.

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