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Sugar Pie

Sugar Pie

by Sudtipos
Individual Styles from $79.00
Sugar Pie Font Family was designed by Alejandro Paul and published by Sudtipos. Sugar Pie contains 1 styles.

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About Sugar Pie Font Family


When Candy Script was officially released and in the hands of a few designers, I was in the middle of a three-week trip in North America. After returning to Buenos Aires, I found a few reactions to the font in my inbox. Alongside the congratulatory notes, flattering samples of the face in use, and the inevitable three or four “How do I use it?” emails, one interesting note asked me to consider an italic counterpart. 

I had experimented with a few different angles during the initial brainstorming of the concept but never really thought of Candy Script as an upright italic character set. A few trials confirmed to me that an italic Candy Script would be a bad idea. However, some of these trials showed conceptual promise of their own, so I decided to pursue them and see where they would go. Initially, it seemed a few changes to the Candy Script forms would work well at angles ranging from 18 to 24 degrees, but as the typeface evolved, I realized all the forms had to be modified considerably for a typeface of this style to work as both a digital font and a true emulation of real hand-lettering. Those were the pre-birth contractions of the idea for this font. I called it Sugar Pie because it has a sweet taste similar to Candy Script, mostly due to its round-to-sharp terminal concept. This in turn echoes the concept of the clean brush scripts found in the different film type processes of late 1960s and early 1970s.
 
While Candy Script’s main visual appeal counts on the loops, swashes, and stroke extensions working within a concept of casual form variation, Sugar Pie is artistically a straightforward packaging typeface. Its many ligatures and alternates are just as visually effective as Candy Script’s but in a subtler and less pronounced fashion. The alternates and ligatures in Sugar Pie offer many nice variations on the main character set. Use them to achieve the right degree of softness you desire for your design. Take a look of the How to use PDF file in our gallery section for inspiration.

Designers: Alejandro Paul

Publisher: Sudtipos

Foundry: Sudtipos

Design Owner: Sudtipos

MyFonts debut: Jun 21, 2011

Sugar Pie

About Sudtipos

Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.” The Premium Foundry Page can be viewed Here.

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