Born in New York City, from an early age Alex Rosario has been interested in graphic design. As a kid, he often visited his mother at work as a magazine editor, often watching her layout articles by hand as this was an age before computer usage in publication media became prevalent. He took this design mentality to study computer science and then typography, always searching for the perfect typeface for each design. His main talent being reverse engineering, Alex often studies layouts and fonts in order to break them down into their essential shapes and recreate them to stunning levels of accuracy.